Chopard Palme d’Or Rises From Cannes Waters

This Chopard fake out of home ad opens on the scenic beaches of Cannes. Crowds gather along the shoreline as a serene day at the coast sets the stage for the brand’s luxury partnership story.

The calm surface of the sea is broken by a giant Palme d’Or trophy slowly emerging from the water near the beach, rising higher above the waves. The word “Chopard” appears at the top centre of the screen. The camera lingers on the monumental floating installation as the Cannes Film Festival logo settles at the bottom above the text “FESTIVAL DE CANNES OFFICIAL PARTNER,” underscoring the collaboration and the presentation of the prestigious award.

Through captivating computer-generated imagery, this Chopard jewellery and watchmaking showcase transforms the familiar Cannes coastline into a fresh, relatable spectacle, highlighting Chopard’s commitment to celebrating cinema’s highest honours and its role as an official partner of the festival.