ME+EM Giant Shopping Bags Travel on Cable Wires

This mixed reality ad for ME+EM features giant branded shopping bags gliding above London, transforming the city's iconic cable car line into a moving fashion runway in the sky. The video opens with enormous brown ME+EM shopping bags attached to the IFS Cloud Cable Car, drifting smoothly over the River Thames with the skyline in the distance and boats traveling below.

The scene then shifts inside a cable car, looking out through the window at the floating bags. It cuts to a low angle beneath a cable car tower, showing the bags traveling along the cables in place of regular cabins. Finally, a viewpoint from a boat on the Thames highlights the oversized bags crossing the river as part of ME+EM’s city takeover campaign. Using engaging VFX, this ad transforms the London cable car into an impactful product showcase.