Marimekko Woman Pushing Giant Flower Cake

This fake out-of-home advertisement for Marimekko features a woman walking down a city street, bordered by colourful buildings and lush trees. Initially, she appears to be pushing a simple cart.

As the frame zooms out, it is revealed she is guiding an enormous flower cake, adorned with glowing candles. The cake rests on a cart draped in Marimekko’s vibrant floral fabric, commemorating the brand’s 60-year legacy.

Utilising augmented reality, this Marimekko fashion campaign transforms an ordinary urban stroll into a fresh, relatable spectacle, highlighting Marimekko’s celebration of six decades of bold design.