Marimekko Woman Pushing Giant Flower Cake

In this Marimekko fake out of home ad, a woman strides down a city street bordered by colorful buildings and lush trees, while pushing what first appears to be a simple cart. The scene unfolds as the frame zooms out to reveal she is guiding an enormous flower cake adorned with glowing candles, resting on a cart draped in Marimekko’s vibrant floral fabric, commemorating the brand’s 60-year legacy. With a clear use of augmented reality, this Marimekko fashion campaign transforms an ordinary urban stroll into a fresh, relatable spectacle, highlighting Marimekko’s celebration of six decades of bold design.