ZARA Pop-Up Booth Assembles in NYC
ZARA Pop-Up Booth in NYC
This CGI video for ZARA opens at Washington Square Arch in New York City, where pamphlets are seen fluttering across the pavement as people pass by. The advertisement dramatically reimagines the urban landscape with a magically descending pop-up booth.
The booth, crafted from walls, brackets, and dividers, assembles itself mid-air. This sequence showcases an exclusive collaboration between ZARA and Style Not Com, highlighting a creative approach to fashion's arrival. Black garments are then shown folding themselves into place using engaging computer-generated imagery.
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FOOH Impact ScoreSolid
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Credits
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