ZARA Pop-Up Booth Assembles in NYC

In this ZARA cgi video, the scene opens at the iconic Washington Square Arch where scattered pamphlets flutter across the pavement, caught in a gentle breeze as locals wander by. The ad dramatically reimagines the urban cityscape with a magically descending pop-up booth, crafted from walls, brackets, and dividers that assemble themselves midair, showcasing the exclusive collaboration between ZARA and Style Not Com. A captivating blend of dynamic visuals and brand identity, the spot highlights a creative twist on fashion’s arrival, featuring black garments folding themselves into place with engaging computer generated imagery.