Nitro Circus Giant DC Logo Carved Into Ground
Dirt Bikes Etch Tracks Around Logo
This faux out-of-home advertisement for DC Shoes features a massive DC logo carved directly into packed earth. Two workers in orange safety gear meticulously shape and refine its edges, creating a deeply embossed emblem. The Nitro Circus logo is neatly stamped into the corner of the letter 'D'.
The scene progresses as the workers then ride dirt bikes, performing tight turns and controlled skids around the sloped sides of the giant logo. Their movements etch bold circular tracks into the soil, transforming the logo into a dynamic stunt arena. This CGI spot promotes the high-energy collaboration between Nitro Circus and DC Shoes, fusing action sports culture with inventive outdoor advertising.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Hamid Ebrahimnia