FOOH Impact Score:
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Outstanding
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Imagine a bustling city intersection doubling as a sports stage. That’s the dynamic premise of this Adidas CGI campaign featuring a world record challenge with Jesse Lingard. The video unfolds as Lingard interacts with augmented digital billboards that simulate a competitive environment, turning the urban landscape into a giant game board as he navigates various sports feats, engaged by the crowd and digital prompts. Using engaging CGI effects, this Adidas CGI campaign transforms familiar public spaces into an interactive product showcase that bridges digital motion and real-world context.
Jesse Lingard
Jesse Lingard
Jesse Lingard
BOSS +
GQ
BOSS +
GQ
Elle
Borussia Dortmund
Barenbliss