Veikkaus Hockey Puck Knocks Over Giant Blue Van
BäxLabAvailable for work
Veikkaus Hockey Puck Topples Van
This Veikkaus fake out-of-home ad features a man taking a hockey shot in Helsinki’s Senaatintori. The puck flies through the goal net and impacts a nearby blue van, denting its side and tipping it over through augmented reality.
The ad reimagines the city square as a hockey arena, connecting Veikkaus' sports betting experience with the impactful moment of the shot. It highlights how every play can have significant consequences. The video concludes with a blue screen, reinforcing Veikkaus’ hockey-themed betting message and responsible gaming reminder.
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Credits
Brand:
Artist:BäxLab
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