FOOH Impact Score:
Solid
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Imagine a city square transformed into a giant texting pad. That’s the engaging premise of this WhatsApp cgi campaign featuring message encryption. The video unfolds as a lively scene opens near Tower Bridge in London, where a massive interactive keyboard is installed on the ground, drawing a crowd that eagerly stomps on oversized keys, while random, unreadable chat bubbles float above. Two people collaborate to type a message, and when the man stomps on the send button, a crisp chat bubble appears, reading 'Hi from LONDON!' – a sharp contrast to the chaos of the previous messages. Using augmented reality effects, this WhatsApp cgi campaign transforms a popular tourist spot into an authentic product showcase.