Castorama Clouds Form Giant Grill Above Store

This Castorama FOOH campaign opens with a woman outdoors, who stops and looks up in surprise. The scene then cuts to a Castorama hardware store under a blue sky, where clouds gather and reshape into the distinct outline of a giant grill hovering above the building. The on-screen text "Quand je demande un signe à l’univers" appears.

This augmented reality spot ties into Castorama’s barbecue season campaign, humorously suggesting a 'sign from the universe' for grilling. It highlights Castorama’s aim to inspire customers for the grilling season with its range of outdoor products.