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PUMA F1 Car Transformed into Football Shoe

FOOH Impact Score:

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Credits

Brand: PUMA

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: Italy

City: Milan

Effects / Animations: Simple Motion, Fire & Smoke, Morphing & Transformation, Floating & Flying Objects

Surroundings: Duomo Di Milano, Skies, Pavements

Date posted: August 28, 2024

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In this PUMA cgi ad, the scene opens with a striking view of Duomo di Milano silhouetted against a warm sunset sky, as a sleek purple-themed Formula 1 car is revealed beneath a transparent glass pavement. The scene unfolds as the car suddenly revs to life, sending smoke streaming from its back wheels and quickly filling the enclosed space, only for the cloud to clear and unveil a massive Puma Ultra 5 Ultimate FG while a cyclist glides casually across the glass above. With a dynamic use of CGI, this PUMA football boot cgi ad transforms a historic city landmark into a fresh, relatable spectacle, highlighting PUMA’s message that something fast—and bold—is coming.

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