FOOH Impact Score:
Outstanding
Learn moreIn this Hyundai CGI campaign, a sleek, white-cloth-covered SUV glides through the streets of Los Angeles, leaving a trail of mystery in its wake. The SUV cruises past a bustling container yard, with piled containers creating a dramatic backdrop. It then passes Union Station, blending seamlessly into the vibrant cityscape before heading up a mountain road, eventually descending back toward the city. With an Engaging use of CGI effects, this Hyundai campaign transforms an ordinary drive into a fresh, relatable spectacle, highlighting Hyundai’s exciting reveal strategy.
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