L'Oréal Paris WALK YOUR WORTH Banner

In this L'Oréal Paris FOOH campaign, the Eiffel Tower shines brightly at night, creating a backdrop for a white banner that waves with the L'Oréal Paris logo. The scene unfolds as the banner transitions to read 'WALK YOUR WORTH' before changing again to 'OCT 1ST 2023,' inviting everyone to the Le Défilé event happening as part of Paris Fashion Week. With a Memorable use of CGI effects, this L'Oréal Paris campaign transforms the iconic landmark into a fresh, relatable spectacle, highlighting L'Oréal Paris’s commitment to empowerment and self-expression.