L'Oréal Paris WALK YOUR WORTH Banner

Eiffel Tower Banner Waves at Night

This L'Oréal Paris FOOH campaign features a white banner waving with the L'Oréal Paris logo, set against the brightly lit Eiffel Tower at night. The banner then transitions to display 'WALK YOUR WORTH'.

The banner changes once more to 'OCT 1ST 2023', promoting the Le Défilé event during Paris Fashion Week. This campaign uses CGI effects to transform the iconic landmark, highlighting L'Oréal Paris’s commitment to empowerment and self-expression.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Tag: Cloth
Date posted:October 1, 2023
Source:Instagram