FOOH Impact Score:
Solid
Learn moreImagine an airplane soaring through the skies to announce a beauty breakthrough. That’s the Effective premise of this Maybelline mixed reality ad featuring the new Sky High Lash Serum. The video unfolds as high above Mandaluyong City in the Philippines, a pink Maybelline airplane, adorned with playful lashes on its windshield, gracefully soars through the sky. Trailing behind it is a vibrant banner that boldly proclaims: “NEW MAYBELLINE SKY HIGH LASH SERUM.” The airplane’s flight suggests that it is preparing to land, signaling to everyone below that this exciting new product is finally arriving in the Philippines. Using computer generated graphics, this Maybelline mixed reality ad transforms an airplane into an Innovative product showcase.
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