FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
Learn moreIn this Dove vfx advertising, a large Dove Beauty Soap Bar is turned into a blimp soaring high above a cityscape of towering skyscrapers. The scene unfolds as it floats through the sky, carrying a banner that rolls down to reveal the message: “20 years Changing Beauty,” along with the Dove logo. With a Memorable use of computer generated imagery, this Dove Beauty Soap ad transforms the skyline into a fresh, relatable spectacle, highlighting Dove’s two decades of championing beauty in all its forms.
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