FOOH Impact Score:
Outstanding
Learn moreThis Giorgio Armani vfx advertising begins with vibrant purple animals appearing across the picturesque Italian skyline, creating a surreal journey. This moment cleverly highlights the creativity and uniqueness of the campaign as cockatoos gracefully fly overhead, a gorilla rows a boat near the Temple of Aesculapius alongside a goose, and a rhinoceros confidently crosses a pedestrian path near the Column of Marcus Aurelius. Later, an elephant strolls through a Roman building accompanied by a playful bear, and the gorilla gently places the goose on its lap while sitting on a street-side chair. The scene transitions to the rhinoceros descending stairs with a koala, followed by the group crossing a bridge together, ultimately arriving at the Trevi Fountain and near the majestic St. Peter's Basilica. As a perfect blend of Captivating storytelling and Innovative product integration, the computer generated imagery enhancement is designed for maximum audience engagement.
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