FOOH Impact Score:
Outstanding
Learn moreIn this Prada holiday spectacle, a towering robot makes a dramatic entrance from the side of the Fifth Avenue Presbyterian Church. The scene unfolds as the robot carefully steps onto the bustling street, gracefully avoiding the cars below with precise movements. With a captivating and dynamic use of CGI effects, this Prada CGI campaign transforms the cityscape into a memorable celebration of fashion and the festive season, highlighting Prada’s innovative storytelling.
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