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Primark Christmas Tree Crane Decoration

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Credits

Brand: Primark

Who we think created this: mateus.vfx

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Metadata

Brand Industry: Fashion & Apparel

Country: England

City: London

Theme: Christmas

Effects / Animations: Character Animation, Simple Motion, Floating & Flying Objects

Surroundings: Trafalgar Square, Buildings

Date posted: December 8, 2023

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In this CGI campaign, Trafalgar Square in London is adorned with a giant Christmas tree, already sparkling with holiday decorations. The ad humorously reimagines a festive city landmark with a dynamic display as a massive red Christmas ball is lifted by a crane and carefully placed onto the tree, followed by another crane lifting a shining star and positioning it at the very top. A memorable campaign that masterfully blends creativity with a joyful twist on holiday celebrations.

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