Maybelline Chilies Pouring Out From Lipstick
Maybelline Lifter Plump: Chilli Avalanche
This VFX advertising video for Maybelline New York features a giant Lifter Plump lipstick on Lafayette Street in New York, presented within an Instagram post frame. The advertisement reimagines a social media feed as the lipstick bursts open.
An avalanche of red chillies spills onto the streets, tearing through the Instagram interface like paper, and eventually filling the entire screen. This dynamic VFX advertisement represents the lip gloss’s spicy flavour and its heating and plumping effects.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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