FOOH Impact Score:
Outstanding
Learn moreIn this Maybelline New York vfx advertising, a giant Lifter Plump lipstick stands prominently on Lafayette Street in New York within an Instagram post frame. The ad humorously reimagines a social media feed as the lipstick suddenly bursts open, releasing an avalanche of red chilis that spill onto the streets, tear through the Instagram interface like paper, and eventually fill the entire screen. A dynamic vfx advertising that masterfully blends creativity with an engaging representation of the lip gloss’s spicy flavor and its heating and plumping effects.
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