FOOH Impact Score:
Outstanding
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This Milk Makeup cgi ad begins with a massive pink Milk Makeup bottle standing upright at the top of the sleek glass stairway of the Boots Battersea beauty store, as oversized product containers in signature white and pink colors tumble downward. This moment cleverly highlights the brand’s vibrant product range as dozens of giant cosmetic items, including the recognizable green Hydro Grip Primer, cascade down polished steps with the reflective architecture adding depth to the scene. As a perfect blend of distinctive storytelling and creative product integration, the computer generated imagery enhancement is designed for introducing Milk Makeup's launch at Boots to a new UK audience.