DM Giant Curtain Installation Teaser
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Learn moreCredits
Brand: DM
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In this DM faux ooh ad, a bustling city street becomes the stage for a captivating reveal—a towering installation draped in a curtain bearing the Nivea and DM logos intrigues pedestrians and cyclists. The ad humorously reimagines everyday urban life with a creative teaser where even a man in business attire can’t help but pause and glance skyward, hinting at the anticipation surrounding a new product launch. A memorable activation that masterfully blends anticipation and branding with a clear nod to DM’s evolving product lineup.
