FOOH Impact Score:
Solid
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In this Pandora cgi campaign, a massive golden ring mysteriously appears to have washed ashore on the soft sands of Bondi Beach, catching the eye from an aerial viewpoint. The scene unfolds as the stunning structure is revealed from a side angle, perched atop a platform and towering against the iconic Sydney skyline, transforming into an awe-inspiring installation ahead of Australian Fashion Week to herald the launch of Pandora Essence on May 23, 2024. With an Innovative use of computer generated graphics, this Pandora golden ring display campaign transforms a peaceful beach setting into a striking brand moment, highlighting Pandora’s global celebration of self-expression and new beginnings.