FOOH Impact Score:
Improvable
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Imagine the Eiffel Tower needing a serious denim upgrade. That’s the creative premise of this Celio cgi ad featuring a gigantic pair of jeans casually leaning against Paris’s most iconic landmark. The video unfolds as the Eiffel Tower, topped with a fluttering Celio 'be normal.' flag, appears completely overshadowed by the towering denim, set against a perfect blue sky while boats cruise the Seine River far below. Using engaging CGI effects, this Celio cgi ad transforms urban fashion into an unforgettable product showcase.