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Celio Jeans Stand Beside Eiffel Tower

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Credits

Brand: Celio

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effect / Animation: Large Objects

Surroundings: Eiffel Tower, City

Date posted: March 7, 2024

Source: Instagram

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Imagine the Eiffel Tower needing a serious denim upgrade. That’s the creative premise of this Celio cgi ad featuring a gigantic pair of jeans casually leaning against Paris’s most iconic landmark. The video unfolds as the Eiffel Tower, topped with a fluttering Celio 'be normal.' flag, appears completely overshadowed by the towering denim, set against a perfect blue sky while boats cruise the Seine River far below. Using engaging CGI effects, this Celio cgi ad transforms urban fashion into an unforgettable product showcase.

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