FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
Learn moreLearnings
- Loops are powerful and drive repeat views
- Ride the cultural wave - there's an art to be part of the Olympic conversation, even if you're not a sponsor
- Know your customer - they're tapped into golf, so use golf to tap into them.
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In this Porsche CGI campaign, a striking red 911 stands motionless at the center of a sunlit green golf course surrounded by bleachers filled with spectators, with the brand’s sleek logo lining the side banners. The ad dramatically reimagines a classic sports setting as a dynamic stage for precision engineering, when the car subtly shifts into motion to gently strike a golf ball that had rolled into view, sending it cleanly into the hole just in front of it. A captivating execution that masterfully blends creativity and precision with an engaging twist on Porsche's performance legacy.
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