FOOH Impact Score:
Impressive
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In this Disney Studio mixed reality ad, clouds gather above the Eye Filmmuseum in Amsterdam before shifting into the majestic face of Mufasa, delivering a Captivating display that dominates the skyline. The ad dramatically reimagines the cityscape with a computer generated graphics transformation of Mufasa's iconic roar, turning it into a dynamic spectacle that calls on viewers to decide his next destination. A mixed reality ad that masterfully blends creativity and brand identity with an Innovative take on location-based storytelling.