FOOH Impact Score:
Outstanding
Learn moreImagine a South American landscape coming alive with the spirit of a classic tale. That’s the Distinctive premise of this Disney Studios mixed reality ad featuring the return of The Lion King. The video unfolds as a vibrant field in Argentina, teeming with colorful flowers and butterflies, sets the scene while cumulus clouds swirl above, gradually shaping into the fierce and watchful face of Mufasa, who looms over the land with his majestic gaze, inviting viewers to watch the beloved story unfold once more. Using Engaging VFX, this Disney Studios mixed reality ad transforms the sky into a Captivating product showcase, celebrating The Lion King, now playing only in theaters on December 20, 2024.
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