Lexus Concept Car Revealed as Platform Flips
Lexus Concept Car Unveiling
This Lexus fake out-of-home (FOOH) ad features the reveal of the LF-ZC concept car. The video begins with a platform by the ocean showcasing an abstract vehicle made entirely from solar sheets.
In a smooth and dramatic movement, the platform flips to reveal the real Lexus LF-ZC concealed beneath. The concept car then drives forward onto the sand, merging artistic vision with automotive innovation during Miami Art and Design Week.
Using computer-generated graphics, this Lexus FOOH ad transforms a coastal installation into an innovative product showcase.
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FOOH Impact ScoreSolid
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Credits
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Artist:100.pixels
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