FOOH Impact Score:
Solid
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In this Ésika mixed reality ad, a man stands on a scenic lookout gazing across the Medellín skyline, where towering mountains wrap around the city. The ad humorously reimagines Medellín’s cable cars with a surreal twist—massive Ésika Kalos Sport for Men bottles suspended mid-air, gliding smoothly along the cables in place of the cabins. A captivating execution that masterfully blends humor and creativity with a memorable twist on fragrance promotion.