FOOH Impact Score:
Outstanding
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In this Mecca Beauty CGI video, the scene opens with a sweeping aerial shot of Bondi Beach, where four giant Sol de Janeiro Brazilian Bum Bum Cream hot air balloons float above the beachgoers, anchored by a bold red MECCA-branded balloon at the center. The scene unfolds as another Bum Bum Cream balloon inflates on the sand and gracefully ascends into the sky, then cuts to Melbourne’s Flinders Street Station where an enormous inflatable brownyellow Bum Bum Cream jar rests on the railway tracks—moments later, a metro train barrels through, sending the jar toppling down the tracks. With an engaging use of VFX, this Mecca Beauty skincare feature transforms urban Australian landscapes into a dynamic showcase, highlighting Mecca Beauty’s joyful launch of Sol de Janeiro’s hero product.