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Mecca Beauty Cream Hot Air Balloons Float at Beach

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Mecca Beauty

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Australia

Cities: Sydney, Melbourne

Effects / Animations: Floating & Flying Objects, Large Objects, Simple Motion, Soft-Body

Surroundings: Bondi Beach, Railways, Flinders Street Station

Date posted: September 22, 2023

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In this Mecca Beauty CGI video, the scene opens with a sweeping aerial shot of Bondi Beach, where four giant Sol de Janeiro Brazilian Bum Bum Cream hot air balloons float above the beachgoers, anchored by a bold red MECCA-branded balloon at the center. The scene unfolds as another Bum Bum Cream balloon inflates on the sand and gracefully ascends into the sky, then cuts to Melbourne’s Flinders Street Station where an enormous inflatable brownyellow Bum Bum Cream jar rests on the railway tracks—moments later, a metro train barrels through, sending the jar toppling down the tracks. With an engaging use of VFX, this Mecca Beauty skincare feature transforms urban Australian landscapes into a dynamic showcase, highlighting Mecca Beauty’s joyful launch of Sol de Janeiro’s hero product.

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