Spar Giant Vegan Sandwich at a Park

In this Spar FOOH campaign, a serene green landscape frames the scene as a giant vegan leberkäs'-semmerl sits in the foreground, with the majestic Fortress Hohensalzburg visible in the distance. The scene unfolds as a curious woman strolling by stops to marvel at the massive plant-based sandwich resting on the grass, pulls out her phone, and snaps a selfie to capture the jaw-dropping sight; moments later, at Sigmund Freud Park, the same colossal semmerl appears once again, drawing the attention of a passerby who eagerly takes a photo with stunning architecture in the background — an unexpected twist on this Austrian classic. With a Memorable use of computer generated imagery, this Spar vegan sandwich FOOH campaign transforms familiar city spaces into a fresh, relatable spectacle, highlighting Spar’s invitation to engage by guessing the sandwich's weight in the comments.