Spar Giant Vegan Sandwich at a Park

This Spar FOOH campaign features a giant vegan leberkäs'-semmerl in two distinct Austrian settings. Initially, the massive plant-based sandwich is depicted on a green landscape with the Fortress Hohensalzburg visible in the distance. A woman strolling by stops to marvel at the sandwich, then takes a selfie with it.

The colossal semmerl subsequently appears at Sigmund Freud Park, where another passerby takes a photo with it, set against stunning architectural backdrops. This campaign uses computer-generated imagery to transform familiar city spaces into a fresh spectacle, inviting viewers to guess the sandwich's weight in the comments.