IKEA Yellow Beetle Cars Carrying Home Items

In this IKEA Israel mixed reality ad, a colorful convoy of yellow Beetle cars cruises past a bustling city corner as each vehicle carries oversized home items—like a yellow armchair, a vanity table, and a circus play tent—strategically perched on their roofs. The ad humorously reimagines urban commuting with a creative twist, transforming familiar city scenes into product showcases topped with a surprise finish: a massive hotdog sandwich riding atop the last car. A captivating piece that masterfully blends humor and creativity with a surprising take on product storytelling that keeps viewers curious until the final frame.