FOOH Impact Score:
Solid
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In this Maisons du Monde mixed reality ad, a woman dashes toward the Opéra National de Bordeaux as an unexpected spectacle unfolds with clusters of branded bubbles brimming with tangerine liquid bouncing from the theatre steps. The scene unfolds as three sleek white sofas glide by on a light rail and the vibrant bubbles hop onto them, transforming their color to a vivid orange before bouncing back in unison toward their origin, visualizing the dynamic appeal of the Maisons du Monde sofa tangerine collection. With a resonant use of augmented reality, this Maisons du Monde furniture campaign transforms urban landscapes into a fresh, relatable spectacle, highlighting Maisons du Monde’s bold introduction of a seasonally inspired product line.