Maisons du Monde Sofas Colored by Tangerine Bubbles
Tangerine Bubbles Transform Sofas at Opéra National de Bordeaux
This mixed reality advertisement for Maisons du Monde features a woman approaching the Opéra National de Bordeaux. Clusters of branded bubbles, filled with tangerine liquid, bounce from the theatre steps.
As three white sofas glide by on a light rail, the vibrant bubbles land on them, instantly changing their colour to a vivid orange. The bubbles then bounce back in unison towards their origin, showcasing the dynamic appeal of the Maisons du Monde sofa tangerine collection.
This campaign uses augmented reality to transform an urban landscape, highlighting Maisons du Monde’s introduction of a seasonally inspired product line.
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FOOH Impact ScoreSolid
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