Cemex México Floating Cement Truck Inflatables
Trucks Float Above Forest and Mountain
This CGI campaign for Cemex México features an inflated cement mixer truck floating above a forest, with a distant mountain in the background. A second inflated cement mixer then rises from behind the mountain, and both float forward in sync while their mixers slowly turn.
The CGI enhancement promotes sustainable construction with electric revolver trucks, conveying a transition to more eco-friendly solutions. This visual storytelling highlights the company’s commitment to innovation and sustainability.
C
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