L'Oréal Floating Chandeliers
Chandeliers Float Above Place de l'Opéra
This CGI advertisement for L'Oréal opens with a camera pan from the sky, descending to reveal the Place de l'Opéra. The scene is illuminated by giant floating chandeliers suspended in mid-air, creating a majestic visual.
This display highlights L'Oréal's association with luxury and elegance, setting the stage for the promotion of the Le Défilé show at Paris Fashion Week. A massive billboard on the building’s facade showcases the event, integrating product promotion through dynamic storytelling and CGI effects.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Soleil Noir
Kérastase Serum Carried by K Balloon in Dubai
Sephora Sunscreen Floating Strawberries in New York
Douglas Cosmetics Blooming Flowers on Signage
Comfort Dancing AI Characters at the Dubai Frame
Fenty Beauty Product Balloons at Central Park
Comfort Cannon Flower Explosion on the Street
Benetton Perfume Bottles Cable Car
Gold Apple Giant Bags Burst from Billboard
Sephora Lip Gloss Transform Façade’s Texture
Fenty Beauty Lip Gloss Lands Like Space Rocket
Space NK Advent Beauty Calendar Display in Big Ben
Carbon Studio
Esika Gift Box Unveils Perfume in Bogotá