FOOH Impact Score:
Solid
Learn moreIn this Hugo faux ooh ad, an F1 Car wrapped with HUGO and VISA Cash App branding is carefully lifted up by a crane onto a high-rise building with the city's skyline as the backdrop. The scene unfolds as three men hover above, watching the car and guiding it into place with precision. With a Dynamic use of computer generated imagery, this Hugo ad transforms a high-speed icon into a striking urban spectacle, highlighting Hugo’s bold and unconventional branding approach.
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