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HUGO F1 Car Lifted in High-Rise Building for VISA Cash App

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Credits

Brand: HUGO

Who we think created this: Vertex CGI

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In this Hugo faux ooh ad, an F1 Car wrapped with HUGO and VISA Cash App branding is carefully lifted up by a crane onto a high-rise building with the city's skyline as the backdrop. The scene unfolds as three men hover above, watching the car and guiding it into place with precision. With a Dynamic use of computer generated imagery, this Hugo ad transforms a high-speed icon into a striking urban spectacle, highlighting Hugo’s bold and unconventional branding approach.

Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Floating Objects, Object Animation

Surroundings: High-Rise Building, Crane

Posted on September 18, 2024

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