Budweiser Logo on Red Full Moon in Brazil

Budweiser Red Moon Over São Paulo

This Budweiser fake out-of-home advertisement features a sleek car travelling down Paulista Avenue in São Paulo, Brazil. The street is illuminated by glowing streetlights and shimmering high-rises.

As the car proceeds, the driver and onlookers witness a massive red full moon, unusually close to Earth, emblazoned with the Budweiser logo. This spectacle announces a giveaway for tickets to The Weeknd’s upcoming concert.

The ad uses VFX to transform the night sky into a bold and memorable display, highlighting Budweiser’s immersive approach to fan engagement through this concert ticket campaign.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Budweiser

Metadata

Work Type: FOOH
Country:Brazil
Date posted:September 30, 2023
Source:Instagram