FOOH Impact Score:
Solid
Learn moreThis Tchibo fake out of home ad begins with a woman pushing a giant clear mason jar toward the entrance of a Tchibo Café. This moment cleverly highlights the brand’s tradition of surprise and delight as coffee beans suddenly pour from above while she pauses in awe, soon joined by another woman capturing the scene on her phone. The camera pans upward to reveal a massive dispenser fixed on the café’s front, releasing a cascade of beans before a colorful transparent banner unfurls, displaying a thank-you message for 75 years of Tchibo and teasing a surprise in October 2024. As a perfect blend of memorable storytelling and fun product integration, the computer generated graphics enhancement is designed for celebrating the brand’s history while building anticipation for what’s next.
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