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Vita Giant Fruits Take Over Hong Kong

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Vita

Who we think created this: Thatsmoa

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Hong Kong

City: Hong Kong

Effects / Animations: Large Objects, Billboard & Digital Screen

Surroundings: Tian Tan Buddha, Lee Tung Avenue, City, Park

Date posted: June 21, 2025

Source: Instagram

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This Vita Family cgi ad begins with a towering lemon dangling from a city power line near the Big Buddha. This moment cleverly highlights the brand’s fresh, locally inspired tea blends as enormous fruits tumble through iconic Hong Kong landmarks—giant peaches roll down lush mountain trails, oversized honeycomb sculptures pop up along traditional alleyways with red lanterns, and tea elements burst into view across the urban landscape. As a perfect blend of engaging storytelling and dynamic product integration, the CGI effects enhancement is designed for showcasing the freshness and vibrancy of the new tea collection.

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