FOOH Impact Score:
Solid
Learn moreImagine taking a simple photo and seeing reality shift before your eyes. That’s the Captivating premise of this Samsung FOOH campaign featuring the Galaxy AI’s photography capabilities. The video unfolds as in a peaceful backyard, a Slovak Cuvac sits beside a man, who then commands his dog to move in front of him. He pulls out his Samsung Galaxy S24 Ultra, adjusts the frame, and captures a photo. Using Galaxy AI, he crops and zooms in, making the dog appear larger on his screen. As he lowers his phone, he is shocked to see his dog has actually grown enormous, just like in the zoomed-in image. The playful dog approaches, and the man runs away in surprise. With Galaxy AI, taking photos becomes more real than ever. Using Innovative CGI effects, this Samsung FOOH campaign transforms a simple backyard moment into an Effective product showcase.
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