Foot Locker Flip Flop Lands on Rock Formation
Foot Locker Havaianas Launch at Faraglioni
This CGI advertisement features the iconic Faraglioni rock formation in Italy as a giant product stage. The video begins with yachts cruising near the Faraglioni, above a shimmering sea.
A massive green Havaianas sandal then drops between the rocks, creating a large splash and ripples across the water. An aeroplane subsequently soars overhead, pulling an aerial banner that displays the logos of Havaianas and Foot Locker against the sky.
This fake out-of-home ad showcases the launch of Havaianas, now available at Foot Locker, using captivating CGI effects to transform the landmark into a product showcase.
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FOOH Impact ScoreSolid
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Credits
Brand:
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