YOS Giant Sweater Installations Across Minsk
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Brand: YOS
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In this YOS distinctive FOOH campaign, the National Library of Belarus appears fully wrapped in a giant YOS sweater as a mannequin clad in a life-size version rises from the ground in front. The ad humorously reimagines familiar city landmarks with a creative touch, as buildings like the DoubleTree/H Casino and Alfa-Bank are transformed by oversized sweaters and labeled mannequins. A computer generated imagery execution that masterfully blends humor and creativity with a memorable twist on fashion branding.
