YOS Giant Sweater Installations Across Minsk
Library Wrapped, Mannequin Rises
This distinctive YOS FOOH campaign features the National Library of Belarus fully wrapped in a giant YOS sweater. Concurrently, a mannequin clad in a life-size version of the sweater rises from the ground in front of the library.
The advertisement humorously reimagines familiar city landmarks, transforming buildings such as the DoubleTree/H Casino and Alfa-Bank with oversized sweaters and labelled mannequins. This computer-generated imagery execution blends humour and creativity, offering a memorable twist on fashion branding.
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FOOH Impact ScoreSolid
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Credits
Brand:
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