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Breuninger Logo Pulled by Speedboat on River

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Breuninger

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Germany

City: Hamburg

Effects / Animations: Large Objects, Cloth, Simple Motion, Fluid & Splash

Surroundings: Elbphilharmonie Hamburg, River Elbe, Speedboat, Skylines, Buildings, Rivers

Date posted: March 24, 2024

Source: Instagram

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In this Breuninger CGI campaign, an aerial shot opens over the architectural marvel of Elbphilharmonie Hamburg as a speedboat slices through the waters of the River Elbe, towing a colossal 'B' from the Breuninger logo with a banner that reads 'MOIN HAMBURG'. The scene unfolds as the vibrant speedboat continues its course past Hamburg’s striking skyline, cutting dynamic wave patterns in the river, effectively announcing the arrival of Breuninger’s first flagship store in the city on April 8. With a captivating use of computer generated graphics, this Breuninger fashion promotion transforms the Hamburg waterfront into a bold, urban runway, highlighting Breuninger’s expansion into a new cultural and retail hub.

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