Gloria Jeans Floating Letters On Patched Jeans
Denim Giants Drift Over Moscow Skyscrapers
This faux out-of-home advertisement for Gloria Jeans features two enormous floating letters, 'G' and 'J', clad in patched denim. They drift between the skyscrapers of Moscow’s business district as part of the NEW DENIM SS’25 collection launch.
The denim-covered letters glide over busy streets and past buildings, weaving through high-rises before hovering above a rooftop. Pedestrians are visible moving below. This CGI ad transforms the cityscape into a spectacle, highlighting Gloria Jeans’ focus on bringing next-season fashion closer to urban life.
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FOOH Impact ScoreSolid
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