Gloria Jeans Floating Letters On Patched Jeans

In this Gloria Jeans faux ooh ad, two enormous floating letters G and J, clad in patched denim, drift between the sleek skyscrapers of Moscow’s bustling business district as part of the NEW DENIM SS’25 collection launch. The scene unfolds as the denim-covered giants gracefully glide over busy streets and past buildings, weaving through high-rises before hovering still above a rooftop while pedestrians move below. With an engaging use of VFX, this Gloria Jeans denim campaign faux ooh ad transforms the cityscape into a fresh, relatable spectacle, highlighting Gloria Jeans’ focus on bringing next-season fashion closer to everyday urban life.