Samaritaine Paris Feather Floats Towards Peacock

Peacock Lands on Pont-Neuf Building

This mixed reality ad for Samaritaine Paris features a peacock feather drifting through the air over scenic views of the Seine River, Eiffel Tower, and the Parisian skyline. The feather then passes the Paris Metro stairs, framed by the city’s architecture.

It settles at the roof of the Samaritaine Paris Pont-Neuf building, where a massive, majestic peacock appears, spreading its vibrant feathers. The floating feather seamlessly joins this dazzling display. Using dynamic computer-generated graphics, this ad transforms the cityscape into a memorable product showcase.

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FOOH Impact ScoreImpressive
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Credits

Agency:Carbon Studio
Production:Carbon Studio
VFX:Carbon Studio
Sound:Carbon Studio

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:April 1, 2025
Source:Instagram