Samaritaine Paris Feather Floats Towards Peacock

Imagine a famous Paris bridge becoming the stage for a larger-than-life bird encounter. That’s the insightful premise of this Samaritaine Paris mixed reality ad featuring the city’s iconic department store and an extraordinary visual cameo. The video unfolds as a peacock feather drifts through the air over scenic views of the Seine River, Eiffel Tower, and the classic Parisian skyline, then passes the Paris Metro stairs framed by the city’s architecture before settling at the roof of the Samaritaine Paris Pont-Neuf building, where a massive, majestic peacock appears, spreading its vibrant feathers as the floating feather seamlessly joins the dazzling display. Using dynamic computer generated graphics, this Samaritaine Paris mixed reality ad transforms a cityscape into an memorable product showcase.