Zara Inflatable Metallic Tiger Riding on Bus
Zara Metallic Tiger Bus Adventure
This Zara mixed reality advertisement features a metallic tiger toy embarking on a bold city adventure. The video begins with a towering mural of a tiger above the facade of the Eros IMAX in Mumbai, which then transforms into a shiny metallic tiger stuffed toy.
The tiger toy leaps over a passing red bus on a bridge and lands on its roof. Upon impact, the bus changes from red to yellow with bold black stripes, mirroring the tiger's pattern. The bus continues its journey, passing the iconic Chhatrapati Shivaji Maharaj Terminus, with the metallic tiger toy observing the cityscape.
Using computer-generated graphics, this Zara mixed reality ad transforms a well-known urban setting into an innovative product showcase.
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FOOH Impact ScoreSolid
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