FOOH Impact Score:
Solid
Learn moreImagine a towering mural of a tiger above the facade of the Eros IMAX in Mumbai suddenly coming to life. That’s the Distinctive premise of this Zara mixed reality ad featuring a metallic tiger toy in a bold city adventure. The video unfolds as the painting transforms into a shiny metallic tiger stuffed toy, which leaps over a passing red bus on a bridge and lands on top of it. As it touches down, the bus shifts from red to yellow with bold black stripes, mirroring the tiger's natural pattern. The bus continues its journey, passing by the iconic Chhatrapati Shivaji Maharaj Terminus, while the metallic tiger toy looks around, adding a stylish twist to the cityscape. Using computer generated graphics, this Zara mixed reality ad transforms a well-known urban setting into an Innovative product showcase.
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