FOOH Impact Score:
Impressive
Learn moreCredits
Brand: Ethika
Agency: SPARK OF LAGOS
Production Company: SPARK OF LAGOS
VFX: Olanrewaju Kazeem
Sound: SPARK OF LAGOS
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In this Ethika faux ooh ad, the scene opens inside a high-rise Las Vegas apartment, showing a serene window view of the city where the massive MSG Sphere looms in shadowy black. The scene unfolds as the sphere, now emblazoned with the Ethika logo, slowly rotates to the left, revealing the words “Black Friday Sale” glowing beside it while the rotation continues and the ad remains steadfast. With a captivating use of augmented reality, this Ethika clothing ad transforms the familiar Vegas skyline into a bold visual platform, highlighting Ethika’s biggest seasonal savings event.