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Ethika Black Friday Sale Ad on Sphere

FOOH Impact Score:

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Credits

Brand: Ethika

Agency: SPARK OF LAGOS

Production Company: SPARK OF LAGOS

VFX: Olanrewaju Kazeem

Sound: SPARK OF LAGOS

Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: Las Vegas

Effects / Animations: Large Objects, Simple Motion, Morphing & Transformation

Surroundings: MSG Sphere, Cityscapes, Buildings

Date posted: November 26, 2023

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In this Ethika faux ooh ad, the scene opens inside a high-rise Las Vegas apartment, showing a serene window view of the city where the massive MSG Sphere looms in shadowy black. The scene unfolds as the sphere, now emblazoned with the Ethika logo, slowly rotates to the left, revealing the words “Black Friday Sale” glowing beside it while the rotation continues and the ad remains steadfast. With a captivating use of augmented reality, this Ethika clothing ad transforms the familiar Vegas skyline into a bold visual platform, highlighting Ethika’s biggest seasonal savings event.

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