Samsung Galaxy Flip Phones Billboard

This fake out-of-home (FOOH) advertisement for Samsung features the Galaxy Z Flip5 and Z Fold5. The video depicts a towering LED billboard in Times Square reacting dynamically to the urban environment. As a car drives by, a massive LED screen displays a Samsung Galaxy Z Flip5, which then gradually unfolds as if suspended from the display.

The scene transitions to a giant Galaxy Z Fold5, positioned sideways on a building, seamlessly unfolding to reveal a vibrant wallpaper. Spectators are shown capturing this spectacle with their phones. Another billboard showcases a green Galaxy Z Flip5, hanging from a building and flipping open like a 3D installation to unveil its full display. This campaign uses computer-generated graphics to transform urban billboards into an innovative product showcase for Samsung's foldable smartphones.