FOOH Impact Score:
Outstanding
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This À La Mère de Famille mixed reality ad begins with the roller shutter of the shop slowly rising, unveiling a pair of chocolate Christmas socks moonwalking in the window display. This moment cleverly highlights the brand’s creativity and charm as chocolate gingerbread men breakdance with a chocolate Christmas tree inside, chocolate candies float around, and the face of a chocolate bear emerges; outside, giant Poisson Pierre-Jean chocolate fish drift through the air, accompanied by gingerbread men, as one pushes an À La Mère de Famille bag while the fish glance on. As a perfect blend of resonant storytelling and captivating product integration, the CGI effects enhancement is designed for the Christmas season campaign promotion.