Print Library Giant Printer Prints Across City

This Print Library faux OOH ad features a giant Heidelberg Speedmaster CX104 payload bird dropping oversized packaging prints onto a grassy cliffside. The block prints flutter in the wind, with one gliding towards the camera to reveal Dunville Irish Whiskey packaging. This packaging neatly folds itself into a box before drifting towards Whites Tavern, where it lands over the building like a branded shell.

The scene continues at the Lagan, where a printer aboard a ship sends Ewing Seafood packaging floating across the water. Finally, at Thanksgiving Square, a rooftop printer releases bbold pink packaging that sails through the air and settles on a bridge beneath a bold “Think Bold” billboard. The video concludes with a clean white wavy background displaying “Built on investment, driven by ambition, faster print, bolder thinking,” alongside the Print Library logo, “Scale with us,” and partner names Heidelberg, Dunville, Walter Ewing’s bbold, and Whites Tavern.

This CGI effects campaign promotes the new Heidelberg Speedmaster CX104, showcasing its speed and creativity by transforming familiar cityscapes and local landmarks. The ad highlights Print Library’s ambition to scale bold packaging solutions for local brands.