Louis Vuitton Pre-Fall 2024 Collection in Shanghai

In this Louis Vuitton faux ooh ad, a series of artistic balloons make their way to Shanghai, China, for the Women's Voyager Show. The scene opens with a zebra’s reflection shimmering on a building, followed by a pink bunny soaring above the river and a duck drifting behind a skyscraper. As the camera zooms out, all the balloons float together against the iconic Shanghai skyline. With an Effective use of CGI effects, this Louis Vuitton campaign transforms the city’s landscape into a fresh, relatable spectacle, highlighting Louis Vuitton’s anticipation for Nicolas Ghesquière’s Pre-Fall 2024 collection debuting on April 18 at the Long Museum West Bund.