Louis Vuitton Pre-Fall 2024 Collection in Shanghai

This faux out-of-home (FOOH) CGI advertisement showcases a series of artistic balloons making their way to Shanghai, China, for the Louis Vuitton Women's Voyager Show. The scene opens with a zebra’s reflection shimmering on a building, followed by a pink bunny soaring above the river, and a duck drifting behind a skyscraper.

As the camera zooms out, all the balloons float together against the iconic Shanghai skyline. This Louis Vuitton campaign, with its effective use of CGI effects, transforms the city’s landscape into a fresh, relatable spectacle.

The advertisement highlights Louis Vuitton’s anticipation for Nicolas Ghesquière’s Pre-Fall 2024 collection, which debuted on April 18 at the Long Museum West Bund.