FOOH Impact Score:
Impressive
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In this Maybelline CGI campaign, a pink teddy bear sits on the stone bleachers of Marine Drive in Mumbai, clasping a large pink bottle of Super Stay Teddy Tint Liquid Lip Tint. The ad humorously reimagines a mundane waterfront as the stage for a sweet encounter, with a surprising twist as a plum teddy approaches carrying a plum-colored tint and gently touches hands with the pink bear. A fun concept that masterfully blends humor with product storytelling, showcasing Maybelline’s signature lip tint in a dynamic way.